About
Are leads and sales keeping you up at night?
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I am a results-driven marketing leader with a proven track record of implementing successful, integrated marketing campaigns that drive revenue.
With almost 20 years of marketing success, I specialize in developing and optimizing demand generation strategies that deliver more leads, drive sales, and accelerate business growth. As a marketing consultant or outsourced marketing director, I collaborate closely with teams to build, elevate, and execute marketing strategies designed to achieve measurable results.
My expertise lies in translating high-level marketing strategies into tactical, actionable plans that drive visibility, enhance brand recognition, and foster sustainable growth.
I work cross-functionally with product and sales teams to launch new products and equip sales teams with the tools they need to succeed. I have a deep understanding of how to integrate demand generation and lead nurturing programs, resulting in more qualified leads and increased sales effectiveness.
My passion for business growth, combined with a keen ability to align marketing and sales efforts, ensures that I deliver marketing solutions that not only meet but exceed expectations. My key strengths include a proactive, can-do attitude, infectious energy, and the ability to quickly understand and communicate complex concepts in a way that drives success.
Resume
Ashley Howell is a seasoned marketing professional specializing in lead generation and sales enablement, with a proven track record of driving revenue growth through strategic demand generation initiatives.
With nearly 20 years of experience working with B2B companies, Ashley has consistently demonstrated a passion for fostering collaboration between marketing and sales to maximize business outcomes.
As the Sales Enablement Lead at NIQ Brandbank, Ashley works cross-functionally with both product and sales teams to successfully launch new products and equip the sales force with the tools they needed to succeed. Her expertise in aligning these teams ensured seamless go-to-market strategies and empowered sales teams to drive results.
Ashley’s experience extends to Innovit, Inc., where she designed and optimized marketing automation programs that resulted in a 25X increase in inbound leads. Her ability to monitor lead lifecycles, advocate for better nurturing tactics, and achieve strong email engagement rates speaks to her comprehensive marketing expertise.
At 1WorldSync, Ashley's role as Senior Manager of Product Marketing and Sales Enablement saw her lead branding efforts that attracted over 540 new subscription customers in just 12 months. Her collaborative approach in shaping go-to-market strategies and driving demand generation efforts contributed to significant revenue growth.
Throughout her career, Ashley has demonstrated her ability to create impactful marketing programs, effectively leverage automation tools, and work cross-functionally to align marketing with broader organizational goals. Her passion for demand generation, combined with her strategic mindset and close partnership with sales, makes her a valuable asset in driving business growth.
Experience
Education
BA Communications & Entrepreneurship
Miami University
Oxford, OH | 2006
Skills
Lead Generation
Digital Marketing
Marketing Automation
Sales Enablement
Content Marketing
Project Management
Strategic Communications
Marketing Research
PR & Social Media
Marketing Strategy
Email Marketing
Marketing Communications
Competitive Analysis
Account-based Marketing
Event Planning
Branding
Blogging
And more…..
Videos
E-Books & Infographics
Ashley Howell
Hi! I’m Ashley! Marketer, mother, wife and proud Colorado native! I am a true DotMom and I have positive proof. My family scrapbook is digital instead of paper. I met my husband on the Internet. I work from home as a marketer.
I’m passionate about the mountains, skiing, entrepreneurship and helping grow businesses. A few of my favorite things include Brene Brown, coffee and chocolate (it’s how I start ever morning), exercising, cooking and spending time with my family!
Let’s Connect!
Testimonials
“I highly recommend Ashley. She is a dynamic marketing professional who has vision and an innate sense of what it takes to drive results for the business. I really enjoyed working with her at 1WorldSync and have remained a professional colleague since as she is strategic, with excellent ideas and passion for doing the right thing for the business. She is also loyal and professional and will make an impact wherever she goes. She interfaces very well with the sales team, and partnered together with our teams, focused on attaining critical goals by driving awareness, and generating qualified leads. I’ve seen her in action and her expertise in product marketing, marketing automation and lead generation make her an excellent part of a winning team.”
“Ashley is a skilled strategic marketing professional. She excels in conceptualizing, developing and executing key marketing strategies to advance/grow a company’s business. She is hardworking, driven and passionate for excellence. She has exceptional interpersonal skills and is adept at mobilizing cross-functional teams. She is highly respected amongst her peers and management. Ashley is hands down one of the most authentic, trusted, innovative and capable professionals I have had the privilege to work with. She inspires me to be the best I can be everyday.”
“I had the pleasure of managing Ashley at 1WorldSync. Ashley brings energy and enthusiasm to all she does. Her cross functional skill set is an asset to the organization at whole. She’s passionate and energetic to deliver beyond expectations. She was instrumental on my team and a strategic asset I relied on.
She has great knowledge on the industry and our products and took the lead of delivering tools to enable sales to sell more effectively. Her lead generation skills drove great results for sales team and she as a trusted partner delivering great results to sales.”
“Ashley is the marketing partner every sales team needs! Ashley and I worked together on multiple marketing campaigns and events to drive sales for new products that our company released. Her ability to support our sales team with campaigns and marketing tools was instrumental in getting our message out and driving new prospects into our pipeline. She naturally understands a value proposition and can craft the perfect messaging and strategy to reach an audience. I’d trust her guidance on all my campaigns and would highly recommend Ashley for any company that needs a marketing expert! ”